How I Use AI to Write Blogs (After 5 Years of Experimentation)

Sagar Joshi

Oct 20, 2025

IN THIS POST

How I replaced AI

How I use AI in content marketing

I consciously let AI replace my “writing”.

Let’s face it, people, it “writes” well. Within a few iterations, I was able to train GPT-5 to mimic my writing. The style, tone, sentence structuring, vocab, choice of words, em dash or no em dash, oxford comma or no oxford comma, everything just as I would prefer.

How I replaced AI

While it took the typing, I replaced AI in what I believe it’s not good at (yet):

The ability to include experiences as insights
The accuracy and depth of research. (AI does well in spanning the breadth of secondary research)
The ability to think outside the well-accepted construct of research in writing
The ability to be creative with what AI delivers
The ability to dig data beyond the topsoil
After experimenting with AI in content and observing its evolution over the past 5 years, I can confidently say, We have been using AI wrong. I see it as a catalyst to what I do as a content marketer.

How I use AI in content marketing

Here’s what my flow looks like when it comes to using AI in content marketing:

Run a deep research on the topic to get some sort of guidelines to start with. Dig deep into that and take what’s relevant.
Go through Google results (yes, they’re still relevant). Take what’s useful.
Go through social media to hear the talk of the town regarding the topic. If you see interesting takes, reach out to people for deeper insights. This will be fueled by personal experiences.
Dig through the research paper for insights and data you can use.
Check for insights from podcasts, playbooks, case studies, or webinars. (You have ways to automate this with AI)
Search for contrarian views or negative feedback and dig deep to see if it’s accurate. This will help you deliver your take with more authenticity.
Aggregate all of this data on a “research doc”, already verified by you.
Ask AI to write it out in a format you’d prefer. Give it a few past articles if you want to keep the formatting the same.
Your “writing” actually begins at this stage, and you work on what AI has written for you.

Here's an example of research draft you can create:

This is where you garnish AI’s delivery with your experience, creativity, imagination, storytelling, and flavor that’s expected in your draft.

This process makes you more efficient at what you do, while ensuring your writing doesn’t struggle with accuracy or shallow content problems.

This is how I use AI in my flows.

Still learning, still adapting.

Cheers! :)

Sagar Joshi

Oct 20, 2025

Sagar believes in the value of content research and nerds out about using it in writing. He feels in-depth content research makes your content worth readers' time. You'll find him listening to music or playing pool in his free time.

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